The USPTO finds “Let’s Play,” is “merely descriptive” regarding video games so it seems they will not be receiving the trademark to it. A major factor in the decision was the McArthur Law Firm, they filed an objection to the USPTO citing more than 50 common uses of “Let’s Play.” Sony still has until June 29 to give a compelling argument for why they should have the trademark. It seems that it will be unlikely that Sony will get the trademark, but that could change.
Following suit the Fine Bros tried a very similar thing with their React World announcement and how they tried to trademark the word “react.” It’s scary how all these major corporations and companies are trying to monopolize the market. Literally, if both of them had the trademark that would mean that no one could do a “let’s play” or “react” video without their consent. Worse yet even with consent these companies would ask to be compensated for giving “you,” the right to make content. Literally, that would mean that Sony would make money off of “let’s play,” and provide the creator of the content nothing in return. Furthermore, once a trademark is owned it must be enforced indiscriminately, meaning that they have to use it against everyone. Otherwise their trademark weakens and they might not have rights to claim infringement. While the Fine Bros said they wouldn’t abuse the trademark (we are not calling them liars, they may have simply not understood how trademarks work), they would have to claim infringement on any react video indiscriminately otherwise their trademark would be weakened.
To read the previous Sony article go to Sony Attempted to Trademark “Let’s Play”.