Sony recently attempted to trademark the term “Let’s Play.” If Sony had indeed been able to receive the trademark it would mean that Sony would have all rights reserved to any “Let’s Play,” content. Meaning that anyone who posts a let’s play video on YouTube for any game, even if the game wasn’t created by Sony, would have to go through Sony to be approved and then pay them a fee for the ability to use the video. It would also mean that Sony could claim copyright on any let’s play video, so if anyone created a let’s play video without the consent of Sony they could ask to remove the video on the grounds of infringement of trademark.
The US Patent and Trademark Office denied Sony’s request for the trademark. Luckily, the trademark Sony requested was very similar to a trademark currently held by Let’z Play of America, an organization that connects gamers through events. This trademark should probably not be an option and the world is lucky that a major for-profit institute doesn’t currently hold the trademark. Because if a corporation was able to get a hold of that trademark it would be a serious hindrance on any future gaming videos, not just the ones that are currently on YouTube. Literally, it would have been a dark day in gaming if the opposite outcome had occurred. However, the US Patent and Trademark Office’s decision isn’t final yet, Sony can still appeal their case up to the end of June of this year. If Sony fails to appeal their case then the decision is final.
To read the update to this article go to Update: Sony’s Attempt To Trademark “Let’s Play” Rejected.